Issa Asad Explains How to Make a Business Comeback in 2021
The year 2020 was a devastating period for all people due to the occurrence of COVID-19. Businesses struggled, and many business owners have decided to close down.
“The year that 2020 was should not stop you from making a business comeback,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Explains How to Make a Business Comeback in 2021:
1. Don’t Be Afraid to Embrace Change
Change can be daunting and terrifying, but you need to embrace it to survive. There is no doubt that the recent events triggered the need to embrace change to make the businesses thrive. Business owners who refuse to embrace change may likely fail sooner or later.
Take a good look at your current situation and observe the things that people talk about on social media, especially around the topics that have something to do with your business. From there, you should be able to get some ideas regarding the changes that you need to make.
These questions may help you:
- How can you make your business remain profitable and relevant five to ten years from now?
- What can you do to be on the winning edge of that change?
- Is it more profitable to change everything in one go or gradually?
There may be a minor setback, but you can find a way to resolve it when you do a bit of tweaking. Focus and throw away the fear that may hinder you from making that change.
2. Make the Needs of Your Customers Your Top Priority
You need to make a change, and you also need to keep the needs of your customers in mind. Make sure to give top priority to the needs of your customers all the time.
It is well and good if the changes that you need to implement will improve the services that you provide to your customers. You can invite your customers to participate in an online discussion for you to know their immediate needs. You may also conduct some online surveys on how you can improve your services to guarantee customer satisfaction.
Most people are spending their time online with their social media accounts. Make an opportunity to interact with your customers through social media. You can introduce the new things that you offer to your customers and even ask them for some suggestions. You might be surprised to find out just how enthusiastic your customers can be when expressing their opinion and ideas.
3. Don’t Work Harder, Work Smarter
How many times have you heard that you need to work hard to succeed? There’s no denying the truth behind it, but you can do so much more when you work smarter.
You need to take advantage of new technology. There are a lot of different apps that you can use for your business. You can work smarter using the latest technology, the various social media platforms, apps, and others to help you make a business comeback in 2021. You can cut your work time in half with the help of modern technology when you choose to automate some of your work.
4. You Should Never Treat Profit as a Reward but a Target
Are you someone who believes in the saying that money will follow when you follow your passion? Unfortunately, things are not as simple as that. Working hard and having a passion for the things you do are not enough to ensure that you will be getting more profits as your reward. You need to work smarter to get the profit that you need. How?
As mentioned earlier, you can take advantage of modern technology. Also, businesses put so much value on social media nowadays. You can use that to promote your business and set the profit that you want to gain. You may need to make an offer that your customers will find irresistible.
Listen to your customers and read their posts, and you will know the things they need and make sure that you will be able to give them. Set your target profit, and soon ideas on how to attract customers will flow. Soon, you will be able to obtain the profit that you set.
5. Empower Others, Be a Confident Leader
The crisis that hit the different businesses can shake anyone’s confidence to lead the company and control or minimize the damage. The business owner is the leader that his subordinates look up to. If you let your workers see your crumbling confidence, they may lose the motivation to go on and give up. The worst thing that can happen to any business is when the workers begin to feel that what they are doing has become useless.