Issa Asad Shares How to Find Your Business Niche in 2020
Finding your right business niche is an assurance that it can make a huge difference in running a successful business out of the one that is a flop.
“Top successful companies out there realized their niches as early as possible and capitalized on the activities that could bring them fortune and prominence in their business world,” explained Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
The world of business is a universal set and it is upon any individual entrepreneur to determine their niche in whatever they think is good for them. Here, Issa Asad Shares How to Find Your Business Niche in 2020:
1. Identify your interests
This is the first step in coming up with the perfect and the most spontaneous niche. This is possible if you make a list of the things you are passionate about, what ideas would make you excited to go to work every day. If you make the study and find out that you are passionate about your business, you will more likely to invest all the energy and time into it. If you are passionate about doing something or a certain niche, you will most probably succeed and your business empire will grow within no time.
2. Identify your problems
In all the situations in life, it is all about problem solving. The more problems you solve, the better you make life be. The same case applies to the world of business, try to gear your business niche into the problems you can solve as this way, you will improve life and at the same time, you will build your business empire and at the end of the day, you will get to understand your niche better.
If you identify the problems your target customers face, you will be in a position to identify the possible answers hence, winning them into your business territories. To do this, one-on-one conversations with your target markets ensure that you will make or even create a framework for asking questions that will at the eventual end, help you uncover pain points.
3. Identify your market
Understanding your target market’s needs, what problems do they face, what and how the solution will be presented to them is an assurance that you will stabilize in your market and know your niche better. This way, you will stand a better chance of gaining more customers and strengthening the bond between you and the existing ones.
Before you decide on which business you are going to indulge yourself in, you should first study who your target market is and also the geographical constraints you will face in there thus, enabling you get to know the mode through which you will penetrate the market and beat the competition if there is any.
4. Don’t be a people pleaser
The biggest mistakes most people normally do is to try to be a master of everything and at the end of the day, they end up trying to please every audience in their niche. Trying to sell your services in a wide scope will only earn you a stiff and enlarged competition and at the end of the day, you might end up on the losing side of the line. What is important here is to specialize in something and try to capitalize on it hence, attracting more targeted audience for better results.