Issa Asad Explains Why You Need to Start Marketing on TikTok ASAP
The number of TikTok users has increased rapidly in the last year, with the number of active users in the United States exceeding 100 million. Though initially TikTok was popular with Gen Z, it is now popular worldwide among users of all ages. Hence the target audience for most brands is part of the TikTok user base.
“TikTok allows brands to interact with millions of users, which is far more than most other platforms,” said Issa Asad Florida entrepreneur and businessman. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Explains Why You Need to Start Marketing on TikTok ASAP:
1. Diverse user base
In December 2020, the share of TikTok’s active users has increased significantly with 65% of the U.S users, 20 years or older. The user base of the platform has diversified to reach different niche users like gamers, fashion lovers and finance experts. TikTok content is also extremely diverse covering different interests like sports, beauty, cooking, comedy and even beekeeping. Most brands will find sufficient content on the their product category on TikTok and in some cases, even on their product. The diversity in content will further increase, with TikTok expected to grow to more than one billion users in the next year.
2. Authentic marketing
Gen Z were the early adopters of TikTok and they defined the norms for TikTok’s culture and content. Instead of perfection, TikTok focusses on authenticity, so brands can promote their brand naturally. This is the opposite of Instagram, which is extremely commercialized, and users lured into purchasing products. So for marketing their products on TikTok, brands should use storytelling, considering the popular TikTok trends. Chipotle is one of the more popular brands on TikTok with more than one million followers.
3. Increase relevance of brands
Many videos become viral and help brands become relevant to the audience. Ocean spray is one of the many brands which used Tik Tok’s viral videos to boost sales. When Nathan Apodaca’s truck broke down, he created a non-sponsored video of reaching his workplace on a skateboard with a bottle of Cran-rasberry juice from Ocean spray. The viral video reached 26 million page views, and Ocean spray, sent a truck packed with juice for advertising. This helped in increasing the sales of the juice. e.l.f Cosmetics has used TikTok extensively for marketing, with viral hits helping the brand increase sales for five quarters, though cosmetics sales for the entire category reduced by 20% during the same period.
4. Suitable for all marketing budgets
One of the reasons why TikTok is very popular, is that companies of all sizes can use it, even if the marketing budget is limited. So compared to other advertising platforms, brands can reach more people at a lower cost. On TikTok, users are able to find the coolest trends and products, using word of mouth. The most popular hashtags on TikTok like #TikTokFinds; #TikTokMadeMeBuyIt; #GotItFromTikTok; have millions of views. TikTok is planning to integrate with Shopify, so that direct to customer brands can use it more effectively for selling directly to the TikTok users.