Issa Asad Claims Small Businesses Abide by These 4 Email Rules

In the business world today, small, medium, and large corporations are competing over consumers in the market. One of the sure ways for any brand to get its reach to the targeted consumers is through marketing. There are various forms of marketing, both online and offline, with the two being integrated every now and then.

“However, in the wake of the internet era, more businesses, especially small ones prefer to carry out most of their marketing campaigns online,” exclaimed Issa Asad Florida businessman entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Email marketing is one of the easiest forms of marketing a business can undertake. However, many do not utilize this form of marketing as they believe it has little to no impact. The truth of the matter is, once done right, email marketing can have a high return on investment for any business. Here,Issa Asad Claims Small Businesses Abide by These 4 Email Rules!

1. Personalize your message

Many organizations will send out generic emails to a multitude of recipients. From the receivers end, many consumers will not prioritize generic mail. You can combat this by simply personalizing emails to each client. A few years ago, this had to be done manually, but now, there are email applications that can help you with mail personalization. The beauty of these applications is they’re easy to program once you have the consumer’s details.

To personalize the mail, simply start with the person’s name, then proceed with your message. It is a small gesture, but it will make your consumer or target audience feel appreciated.

2. Impeccable grammar

Living in the digital age has its pros, but it also has its cons. One of the ever-recurring cons is the use of improper language or even wrong grammar. This can mostly be attributed to the use of emojis and acronyms instead of full sentences.

If your business will rely on email marketing, the grammar of the mail sent needs to be perfect. You might also want to review sentence structure, tone, and punctuation before sending the mail.

3. Quick and steady response

Ok, so you’ve just sent out emails and clients have started enquiring about a particular service or product. You need to ensure you have responded in a timely manner. If you wait too long, the targeted customer may decide to move on or get the service from another source.

If by chance you are late to respond to a mail, begin by apologizing for the delayed response before continuing with your message.

4. Get your signature message

Apart from the main message, what else should be on the mail? Many people will often flood the mail with irrelevant information that the consumer already knows, or does not need to know. You should just include the message, the sender’s name, and a phone number.

Irrelevant information that you might want to leave out includes repeating your email, giving generic motivational message and quotes, and bulky pictures.

If you can cleverly and subtly do a little advertisement, then, by all means, go for it. But remember to keep the email neat and clutter-free.