Connecting to your audience via social media in a way they can understand and relate to is extremely important. With a variety of platforms and methods to reach out to your audience, how do you know which is going to work best for you?
Now, Issa Asad shares how telecom companies used social media.
Issa Asad is a social media expert and telecommunications entrepreneur from Miami, Florida. He is bestselling author of 4 social media books. Issa Asad is also the CEO of two companies located in Dania, Florida: QLink Wireless, LLC, and Quadrant Holdings, LLC.
“As a business owner, some campaigns go well while others will fail; however, using the right message and connecting at a personal level, is always something that bodes well with your audience,” said Issa Asad. “These are 5 great examples of how telecommunications companies connected to their audience.”
“Always On” – Buzzfeed
This campaign is just what it says it is; the site and company basically are “always on”, and always connected to their audience. The campaign was one that connected well with people because it gave them what they wanted (news and media), on their own time schedule. “Rather than wait for the company to provide the media, customers and visitors could see what they want at any time, meaning they had control of what they were viewing, and when they were viewing it,” said Issa Asad.
“JUMP! Program” – T-Mobile
The T-Mobile campaign allowing customers to upgrade when they want, rather than on a two year basis, is another solution that drew in many consumers. Giving your customers that much freedom, allowing them to have the latest devices and letting them switch when they want, without having to worry about penalties, was a great way to connect and also to show the customers that the company truly wants to give them the best mobile devices. “No one wants to feel arrested when asking for a new cell phone,” said Issa Asad. “T-Mobile made customers feel they don’t have to be jailed in with one phone.”
“Your City, Your Passion” – Skype
During this social media campaign, Skype allowed users to connect to people around the world, by discussing their home city and what they love about where they currently live. The campaign basically allowed users of the site to connect, to tell their story and to discuss what makes them and their local city so great. Giving people this creative freedom and ability to share their story is a great way for companies to connect with their audience. “The Skype campaign was well-accepted, and gave customers a voice,” said Issa Asad.
“Be more dog” – O2
O2 Mobile used this campaign to showcase their great sense of humor. By showing the difference between people, connecting them to animals and adding a sense of urgency to be more of a “dog person,” the company highlighted their funny side. It also forced people to look at life in a different way, and to view the company as one that works to ensure customers get what they need. Although a bit different in approach, this was a great way to show creativity and to show customers they work to provide the best services to them.
“Turn the Internet Red” – Facebook
Remember when millions of users changed their profile picture to a red equal sign to promote same sex marriage awareness and equality? While some companies may push away political campaigns, Facebook embraced it, they joined forces online and they asked their subscribers to show understanding via the use of connectivity. Although not every user reacted the same way, the company did show a united front and showed how they could connect to their users.
Social media is a great way for businesses to connect to their audience. Not all social media platforms will do this in the same way, and not all are going to elicit the same great response. In all of these great campaigns, the message was to get the customer to show unity, and to create a sense of urgency in customers.
The messages of each of these campaigns were presented in different ways. Some used humor, others used a sense of connection and belonging. But, the main message was to unite and to show that the company was willing to go out of its way for the customer, rather than to better their own needs. “The right campaign will elicit plenty of response, and each of these campaigns showed just that as they were able to connect with the masses,” said Issa Asad.